Jonathan Bullock
Avoid these mistakes when taking your product to market
Taking your product to market is an important step for every startup. It is the moment when you can first receive broad customer feedback...
Jonathan Bullock
- 2 min
This word separates good CEOs from great ones
Some CEOs stand out head and shoulders above the rest. They approach their businesses differently and generally have a certain presence...
28
Jonathan Bullock
- 2 min
Why your startup sales team needs to focus on value and not price
Trying to compete on price is a fool’s game. Undercutting your competitors or discounting to secure a sale erodes your margins and in the...
27
Jonathan Bullock
- 2 min
What you need to create a startup sales framework
As your startup grows from a fledgling operating desperately trying to find a product-market fit to a scaling startup it can be easy to...
30
Jonathan Bullock
- 2 min
5 top tips to sell to an executive level buyer
If your product or service is targeted toward the executive level or your customers need executive approval before they make the purchase...
31
Jonathan Bullock
- 2 min
What you need to create a superstar sales team
Great sales teams are supported by quality systems. Business systems allow a sales team to streamline the tedious day-to-day tasks and...
39
Jonathan Bullock
- 2 min
A quick guide to unlocking hyper sales growth
Every founder or at least one of the founders in every startup needs to have a passion for sales. Sales are the lifeblood of every...
21
Jonathan Bullock
- 2 min
Why you’re thinking about customer acquisition is all wrong
Acquiring customers should be the number one goal of every startup. But how much time is spent trying to understand which customers are...
23
Jonathan Bullock
- 2 min
4 tips for when you are pitching to end users
A lot is written about how to pitch your startup to investors, very little however is said about how to properly pitch to the end-users....
29
Jonathan Bullock
- 2 min
3 critical components of your go-to-market strategy
Your go-to-market strategy outlines the approach you take to drive commercial growth. So what is needed for a scaling-up go-to-market...
34
Jonathan Bullock
- 2 min
The dos and don’ts of a product pricing strategy
There is a lot to consider when determining your product’s pricing strategy. If you haven’t done product pricing before it can be an...
49
Jonathan Bullock
- 2 min
A quick guide to pricing your SaaS offering
Pricing your SaaS offering can be a daunting process and a defining milestone for your startup. SaaS pricing should be well considered...
66
Jonathan Bullock
- 2 min
How to avoid conflicting pricing for your software start-up
Pricing your SaaS product can be a challenge. Especially if your product has broad appeal and applies to a diverse number of use cases....
60
Jonathan Bullock
- 2 min
Stop selling as a founder and start leading the sales team
At one point or another as a founder, you have likely had every role in your startup. Early on if you wanted sales then it was up to you....
54
Jonathan Bullock
- 2 min
Reduce your turnover by re-engaging your SAAS customers
It is marketing 101 that it is easier and cheaper to retain your existing customers than it is to acquire new ones. In the SAAS world,...
38
Jonathan Bullock
- 2 min
Define your hiring process to secure the best sales team
The sales team are without doubt one of the most important teams in the startup. Therefore, when hiring the members of this team you need...
42
Jonathan Bullock
- 2 min
The most important 2 things you need to do to create a winning sales team
Your sales team is only as good as the weakest person and the success of your startup largely depends on the strength of your sales team....
50
Jonathan Bullock
- 1 min
Why you need to make yourself available to boost your sales
Work-life balance is once again the topic of conversation. With people seeking a much heavier weighting on the life more so than the...
29
Jonathan Bullock
- 2 min
How to get more out of your start-up’s direct sales force
As the founder of a startup, your experience with managing a sales force is probably very limited. One of the key roles of a sales team...
46
Jonathan Bullock
- 2 min
Secure B2B customers for your startup with these 3 steps
You had a brilliant idea; you secured seed funding and created your startup. After a period of development, you have produced a minimal...
31