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  • Writer's pictureJonathan Bullock

Crush It

“Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same."

The book explores how to use social media to create a business even if you have no products to sell, and how to build your personal brand along the way.


1. Turning yourself into a brand is the critical first step in being able to monetize social media.

2. Pick the platform that fits you the most (do you enjoy writing or talking to a camera more?) and start creating content. It all takes time.

3. This is a long journey, and what is important is that you stay authentic and true to yourself all along.

READ IF: You want to understand how to build an online brand of yourself using social media, and how to monetize it.


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