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  • Writer's pictureJonathan Bullock


“The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road. Indeed, most of the scandals and misbehaviour that have seemed endemic to modern life involve shortcuts.”

The book explores what truly motivates people - the three elements of true motivation: autonomy, mastery, and purpose - and offers smart ways for putting these into action.


1. The strongest motivator is our deep human need to take control of our own lives, to learn and create new things, and to do something good for others and for our world.

2. The carrot-and-stick approach doesn't work well, contrary to what most people believe.

3. Extrinsic motivation (rewards & punishment) works on mechanical, repetitive tasks only.

READ IF: You lead others at work or in your business and want to explore a more effective approach to motivating people.


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