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  • Writer's pictureJonathan Bullock

Extraordinary Influence

"We gain an extraordinary ability to transform others when we affirm them versus when we apply what might euphemistically be called constructive criticism."

This book helps you to become a more effective leader by showing how communication can become one of your most valuable tools.


1) Praise, if genuine and in public, can be a lot more powerful than you think. That said, it has to be more than just a 'good job'.

2) Make sure you always deliver constructive feedback in private.

3) Consider introducing an affirmation-based performance review approach in order to see your employee engagement and satisfaction rise.

READ IF: You want to understand the power of words and effective communication, especially if you are in a leadership position.


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