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  • Writer's pictureJonathan Bullock

Find Your Why

“The concept of WHY is a deeply personal journey born out of pain. I discovered the idea at a time when I had lost any passion for my work. The advice people gave me wasn’t helpful either: “Do what you love,” “Find your bliss,” “Be passionate.” All accurate—but totally unactionable. I agreed with all the advice in theory, but I didn’t know what to change. I didn’t know what to do differently on Monday.”

SUMMARY: This book is a follow up to Simon Sinek’s ‘Start with Why’ which followed his iconic and third most watched TED talk of all time. It provides practical steps to find your purpose personally and professionally and to help your team do the same.


1. Uncover your why from reflections and recollections about your life because your why started young and it’s still inside you – what made you passionate then?

2. Discover and honor your style and your needs to produce your best work – then you will be empowered to make your why happen.

3. Clarify your why into a concise and crystal clear statement, so that you can put yourself out there, articulate it, and begin to live it.

READ IF: You want to live a more intentional life and run a more intentional business that empowers others to do the same.


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