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  • Writer's pictureJonathan Bullock

Great By Choice

"Greatness is first and foremost a matter of conscious choice and discipline."

This book offers a fascinating analysis of what makes companies and teams thrive, despite uncertainly, chaos or major setbacks.


1) Great companies and leaders have outstanding discipline. For leaders, discipline is even more of an indicative of success than being creative or visionary.

2) However tempting it might be, innovation is not always the answer. Being able to make the right call when evidence supports it and then scale the innovation with discipline is more important.

3) In order to succeed, bet on working hard in a consistent and disciplined manner instead of hoping for luck.

READ IF: You believe in overnight success or in home runs as the core part of any strategy towards excellence.


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