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  • Writer's pictureJonathan Bullock


“Years ago, psychologists discovered that there are two routes to achievement: conformity and originality. Conformity means following the crowd down conventional paths and maintaining the status quo. Originality is taking the road less travelled, championing a set of novel ideas that go against the grain but ultimately make things better.”

SUMMARY: This book, from thought leader, Adam Grant, uses insight from a wide range of fascinating case studies to show you how to change your world by being original. It is filled with exciting inspiration and practical guidance to go about upgrading the status quo.


1. Originals dream about the possibilities, but action is required to reach those dreams – you must produce many ideas or works of art as this is the way to your masterpiece.

2. When you hit a mental block, try intentionally procrastinating to allow an idea or problem to work itself out in your sub-conscious mind – watch how ideas surface as inspired genius when you get back to work.

3. There's a time when you have to strategically promote your idea to potential funders or strategic partners – keep repeating your story and use common points of reference to facilitate their connection with your original idea.

READ IF: You would like to unleash your inner creative – and everyone has the potential for that power of originality.


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