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  • Writer's pictureJonathan Bullock

Shoe Dog

“Whatever pleasure or gains you derive from the act of running, you must find them within. It’s all in how you frame it, how you sell it to yourself. Every runner knows this. You run and run, mile after mile, and you never quite know why. “

SUMMARY: This book is a memoir of lessons from one of the richest men in the world – founder of the giant brand Nike – Phil Knight.


1. The best time to put your all into a new and possibly outrageous business venture, is in your youth when you have a “nothing to lose” mentality – Phil Knight started working on his idea while he was at Stanford.

2. There's priceless power in having a wise industry mentor and a business partner who has confidence in your concept as well as complementary business skills – for Phil Knight this partner was Bill Bowerman who was his former running coach.

3. According to the creator of Nike, results come not from micro-managing, but from giving competent innovators wings to produce the end results you want.

READ IF: You would like a peek into the life and work lessons of the founder of one of the most iconic brands. Read for inspiration to go big into your entrepreneurial idea.


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