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  • Writer's pictureJonathan Bullock


“Lateral thinking doesn’t replace hard work; it eliminates unnecessary cycles”.

This book explains how some people achieve rapid growth and build sustainable, profitable businesses at an almost unreal pace by working smart, not hard.


1) Momentum - not experience - is the single biggest predictor of business and personal success.

2) Always look for 10x improvements, instead of incremental ones. It is easier to build a huge business than a small one.

3) You can do incredible things in a short amount of time but you need to rethink conventional wisdom; you need to think 'laterally'.

READ IF: You are tired of the climbing the career ladder and feel like you are putting a lot in without seeing results that would match your efforts.


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