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  • Writer's pictureJonathan Bullock

So Good They Can’t Ignore You

“Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.”

This book offers a fresh take on the “follow your passion” obsession and shows you that the true path to work you love lies in becoming excellent in what you do, improving and taking control of how you work in the process.


1. "Follow your passion" is not only outdated but a misleading and possibly dangerous concept, leaving many people feeling less then and demotivated.

2. Passion comes once you have invested enough time and effort in becoming really good at your craft. It comes from a sense of competence, autonomy (control over your time) and relatedness (connection with others).

3. Getting a promotion might be a bad idea if that takes you away from the things you love doing and requires you to do things you don't (e.g. people management).

READ IF: You are tired of hearing "just follow your passion" and are looking to find a way to make work more meaningful.


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