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  • Writer's pictureJonathan Bullock

Start Something That Matters

“When you have a memorable story about who you are and what your mission is, your success no longer depends on how experienced you are or how many degrees you have or who you know. A good story transcends boundaries, breaks barriers, and opens doors. It is a key not only to starting a business but also to clarifying your own personal identity and choices.”

The author, who is the founder of TOMS, shares the story of how he came up with the idea of the company and then how he turned the idea into reality, relying on lots of scrappy solutions along the way.


1) Instead of limiting yourself by telling yourself why you aren't ready to take the leap, think about the reasons why you are ready to start your business today. Hint: passion is a good enough reason.

2) You don't need a lot of money and investors to get started. By being resourceful, creative and open-minded, you will find a way.

3) Always try and tell a good story that moves people. Your story, why you set up the business, why it matters to you and possibly to millions. People love a good story.

READ IF: You have a passion project that you want to turn into a business and could use an inspiring yet practical guide to get started.


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