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  • Writer's pictureJonathan Bullock

Start With Why

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”

SUMMARY: The book teaches leaders to lead with WHY. It is striking in its simplicity and impact, and it comes highly recommended. The author is Simon Sinek, world-renowned motivational and business coach.


1. Appreciate the far-reaching ripple effects of having a clearly defined why across business and personal life. Determine the why in the business and consistently maintain integrity to that why. Define the why in your personal life, and keep your compass set on that as it will always lead to authentic joy and meaning.

2. What you do is generally flat whereas why you do it has depth, and this depth is naturally interesting to people. So lead with the why. When people perform because of the why, they tend to be intrinsically rewarded and invested in the true purpose of the work or project at hand which enhances their quality and output. Therefore leading with Why is influential.

3. Having a common why in a business helps to de-clutter communication lines which generally improves everything for the team and customers.

READ IF: You want to be a motivating and motivated leader of a successful team.


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