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  • Writer's pictureJonathan Bullock

The Everything Store

“The site went live on July 1995, and became visible to all Web users. And as word spread, the small Amazon team saw almost immediately that they had opened a strange window onto human behavior. The Internet’s early adopters ordered computer manuals, Dilbert comic collections, books on repairing antique musical instruments—and sex guides.”

SUMMARY: The book draws on wisdom from Amazon’s success to inspire entrepreneurial innovation and action. The book was the winner of the Financial Times and Goldman Sachs Business Book of the Year Award.


1.“Our goal is to be earth’s most customer-centric company” is part of Amazon’s mission statement and the reason for their success.

2. When you invest in a long-term view, your decisions become smarter and more strategic, and your appetite for risk becomes healthy enough to achieve your goals.

3. Reward yourself for giving it a go because there is no chance at successful innovation without trying out your creative ideas.

READ IF: You are an entrepreneur who would like inspiration and guidance on how to take your massive idea to the market. Or if you are a leader who wants to learn how Jeff Bezos built Amazon.


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