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  • Writer's pictureJonathan Bullock


"The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow."

The book gives you the tools and strategies that can help you turn your followers (employees, customers, investors, readers, etc.) into a connected, loyal tribe.


1. A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.

2. If you want to start a movement, you need all three at the same time.

3. As a leader, your main concern should be tightening the connections in these three ways. This is even more important than growing your tribe.

READ IF: You have an idea or cause that you are passionate about and want to find people who can follow you and make your idea happen.


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