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  • Writer's pictureJonathan Bullock

Will It Fly

"A sure-fire way to predict the future is to take no action at all. When you do nothing, you get nothing."

The book offers a step-by-step guide to testing your business idea. Product-market fit is so critical, yet, oftentimes missed by entrepreneurs, causing them to embark on a stressful and often expensive journey based on half-baked ideas, misguided theories, and various forms of self-delusion.


1) Make sure the business you are set out to create will work with your ideal lifestyle and goals in the long-term.

2) Invest in understanding your target customer and the painpoint you assume they have. Is it a true painpoint? If so, can you provide a solution?

3) The best way to validate your idea is by getting revenue. Try and get some of your potential customers to actually buy your product or service.

READ IF: You are looking to start your business and or launch a new idea or service and need a bulletproof way to validate it.


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