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  • Writer's pictureJonathan Bullock

Zero To One

“In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now).”

SUMMARY: The book brings you behind the scenes of Silicon Valley's 10x thinking and what that looks like in practice.


1) Change can happen in 2 ways; either horizontally (incremental improvement) or vertically (creating something completely new). Entrepreneurs tend to try the latter.

2) Entrepreneurs thrive when the way they think and operate is radically different from that of corporates.

3) In order to get from 0 to 1, as an entrepreneur, you need to create a culture built on shared vision and values.

READ IF: You are keen to build something exceptional as an entrepreneur, or want to infuse fresh thinking into your organization.


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