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Excel as a CoS

The Senior Chief of Staff

(CoS) Coaching Program


Get Your CoS Program Prospectus


Get Your Program Prospectus


Weekly Sessions
Online and IRL 


First Week Of
Every Month


3 Months (12 Modules)

16 Hours Live Coaching

Master The Senior CoS Role

The role of the Chief Operating Officer (COO) has transformed beyond the traditional duty of running day-to-day administrative operations for the CEO. Today the expectation is for the CEO and COO to be a close strategic partnership, where the COO performs the critical role integrating together of the functional organization and bringing the vision to life.  


The Chief Operating Officer (COO) Coaching Program equips you build the necessary strong set of business operations and navigate the complex challenges of driving cross-functional leadership alignment.   JB and his network of experienced experts share the real-world tools and techniques to achieve this goal -- not just the MBA theory other programs offer!

71% COOs

of high-growth companies with between 150 and 5,000 people have a second-in-command integrator on their C-suite.   

Source: Stanford CEO Org Analysis

"In modern high-growth businesses, CEOs and Boards are looking for operational leadership to translate their vision into scalable strategies.   My COO coaching program equips you to adopt practical and proven techniques to help your company meet its growth goals.  The focus of the program is to set you up so you can not just survive this challenging role, but also thrive in it!"

– Jonathan 'JB' Bullock

Read more about me here

Learnings You Will Walk Away With
  1. A integrated approach to managing as a COO that enables you to successfully navigate change and disruption.

  2. The leadership perspective to think critically about the current marketplace, business strategy and operating system.

  3. Knowledge to make informed business decisions, and the skills to think critically about the wider market situation.

  4. Advanced people skills to bring greater value to your CEO, teams and organisation as you lead them forward to execute.

  5. Exclusive insights to your COO role based on the experience of JB and his expert network of c-suite operators.

A CoS Coaching Progam That Sets You Apart

Core Curriculum

12 weeks of in-depth sessions on COO role leadership, strategic team alignment, and business execution techniques.

Expert Connections

Gain insights from world-renowned leaders who are experts in organizational strategy, leadership, and growth.

Flexible Learning Journey

Customize the learning to your situation with a choice of optional modules to gain specific skills you need as a COO.

Experiential Sessions

Test your understanding of key concepts through applying them directly to your business and c-suite role setting.

Real-world Case Studies

Understand the cutting-edge of what the world's best companies are using to tackle the contemporary COO issues.

Alumni Benefits

Gain program alumni status, and access
to a propreitary senior operator content platform and expert network.

JBs Senior CoS Coaching Program Structure

The program is a series of 12 weekly modules organized into three parts


PART 1 = 3 weeks

Self-awareness & CoS Role Setup

To succeed in this role you need to ensure it is scoped and setup correctly.  You also need your own big goals, situation reality check, mid/short term objectives and finally a commitment to put the hard work in to delivering the toughest role on the c-suite.

  • Self-Awareness & Personal Style

  • Types & Scope of COO Role

  • Your Gameplan & Goals to Win

  • The COO Capability Framework

  • Your COO Career Plan

PART 2 = 3 weeks

CEO, Team & Org Relationships

A little secret all great COOs know is that winning in the role is not about 'operations'; it is all about executive people interactions and influence.  This is upwards to the CEO and Board; laterally to your executive team; and finally how you communicate to the wider organization.

  • The CEO Partnership

  • A COOs Unique Board Role

  • C-Suite Peer-level Influence

  • Wider Team Leadership

  • Communications as a COO


PART 3 = 6 weeks

Technical Business Skills
Select 6 of the following modules

  • Formulating Strategy - inc. Annual Plans

  • Everything OKRs... Absolutely Everything

  • Business Scorecards (inc NSM)

  • Product Proposition (inc GTM)

  • Sales & Customer Success Structures

  • Internationalization (inc Entering the US)

  • Mastering Modus Operandi

  • Organizational Architecture

  • Cross-functional Matrix Management

  • Company Internal Comms

  • Titles, Levels & Exec Team Design

  • Talent Management & Strategy

  • Fundriasing & Finances (inc. Budgeting)

JBs CoS Coaching Program Is Ideal For
  • New and Established COOs looking to gain strategic insights to drive operational excellence in their organisations

  • Heads of Operations and BizOps leaders looking to advance into C-level positions and gain executive leadership skills.

  • For Operational Directors from HR and Finance, who would like to expand their roles and personal career

  • Corporate Operational Leaders who want to make the switch to COO/CEO poisitions in smaller high-growth companies

Participants should:

  • Have a minimum of 8 years of operational experience (including two years in senior leadership position)

  • Be preparing for bigger senior management positions and need to gain practical tools and softer people skills

  • Ideally work in a challenging high-growth company that has international exposure and a complex operating environment

  • Do you coach CEOs?
    Potentially. My core approach is to focus my coaching efforts and build deep partnerships with the second-in-command in organizations. These second in command executives -- usually COOs, CROs, CFOs or CoS -- face unique challenges of how to help the CEO shape the strategy, and act as their senior operational partner to integrate business execution on a week-to-week basis. Sometimes CEOs do not have a COO or equivalent and are themselves more operational. In these cases it can make sense for me to support them as CEO in an on-going coaching relationship. Often one of the ways I help these typically scale-up CEOs is to help them find the right COO/CoS type solution to fit their vision, organization and personal style.
  • What CXOs do you coach?
    In about 50% of businesses there is not a COO, but instead a senior commercially orientated executives – i.e. CBO [Business], CRO [Revenue], CCO [Commercial], CCO [Customer] or 'Strategic' CFO. In these businesses many of the classic COO responsibilities fall on this commercial leader including how to integrate the go-to-market strategy across commercial functions and align with product management teams. I have decades of extensive experience in this area and so these executives find my coaching very helpful. I do not coach CTOs, CPOs or CHROs as coaching these roles require deeper technical knowledge.
  • Do you coach junior CoS and aspiring COOs?
    Junior CoS and aspiring operational leaders are usually found in business organizations with less than 70 people. In my experience the more limited complexity of operational challenges they face and limited personal development budget they have does not usually lend itself well to individual 121 coaching. For people at this stage of their career, I typically suggest that they join a free ops community, go to peer meet-ups and do group / online training courses. Plus get the core 'must read' set of books. I would be happy to recommend some of these courses, books and communities to you if this is your situation.
  • My company has less than 30 people. Will you coach me?
    No. I coach executives of larger companies where there is complexity due to scale. I do make some rare exceptions for companies of 30 to 100 people depending on the potential of the individual and business. However I do have a large network of other coaches who might be a great fit for executives in the ‘zero-to-one’ stage, so it's worth reaching out.
  • How many clients do you work with at any given time?
    10 to 12 executives is my sweet spot, and usually 60% of these are COOs, 30% are CEOs/CROs and 10% are senior CoS (note: most CoS in Europe are in more junior positions than the US). This scope ensures I can focus on these individuals in a responsive manner, and gives me time to support my larger company consulting engagements.
  • How much does coaching cost?
    As a coach, I work on a monthly retainer that varies depending on whether we meet weekly, fortnightly, or monthly. Usually regular sessions are 60-90 minutes long. Also included are regular in-real-life catch-ups and of course unlimited whatsapps! I do not share my rates online, but they have never been a challenge for the high-growth companies I work with.
  • What if I want to see if there is a good fit?
    I fully agree that 'fit' is critical to build any trusted partnership. What's more I only want to work with clients where their is mutual respect and trust. The best (and only) way to get a feel for fit is just to jump on a call and chat. So let’s have a free no commitment discovery call! You should also know I never work on a minimum commitment basis -- so if you ever feel you are not getting a good RoI you can leave at any time. That’s how confident I am in the value I provide! Over the last decade, no COO has left within six months of starting, and most stay for 18–36 months or longer!
  • Do you follow a standard coaching program?
    Yes and no. I have a standard set of topics and structures to follow which is flexible enough to cover from aspiring COOs to more experienced executives. However no two senior operators' situations are identical and so I have found blindly following standard structured programs just doesn't work for the complex multi-dimensional challenges leaders face. Instead my approach is to work on parsing through your short-medium-long term goals, to customize my program so that it fits you. This often starts with the immediate business operating challenges you are facing, and evolves into softer more people-orientated elements of your role. Ultimately the trusted relationship we build almost always ends up with me becoming a career confidante.
Top Questions Execs Have About JBs Coaching Programs

High RoI Guaranteed

Price On Application

Don't over pay for a highly academic Exec education course at OXFORD, MIT or LBS that is taught by people who have never actaully done a COO role!  Instead get a more personalized and practical program at a fraction of the $30k (!?) they charge.


Discover More About JB's
Senior CoS Coaching Program

The CoS Coaching Program is a comprehensive general management coaching experience designed to help C-suite leaders build exceptional levels of strategic, high-performance and self-aware leadership skills.

The program attracts those who are seeking to attain the very highest standards of business performance, including C-levels or experienced general managers with at least 8 years relevant experience.

Contact JB For Your 1:1 Discovery Session
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