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Bottom-Up Biz Case


Bottom-Up Financial Model

The bottom-up financial modeling approach builds the company’s future performance by starting with low-level operational and customer data and working “up” to revenue, and then profitability.  The approach dynamically links product and market information to the sales projections, including any acquisition cost and price discounting.  This is used as the basis for the pitch logic, investment thesis and valuation.  Often various different scenarios are presented.

Key elements of the Premium PlayBook include:

  • Objectives & Approach

  • Key Model Assumptions

  • Building A Financial Model

  • Modeling Analyst Advice

  • Top Tips Advice

  • Financial Ratios & Benchmarks

  • Break-even Analysis

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Step by step guide and top tips to building a bottom-up financial model to support the investment in your start-up. From Jonathan Bullock, ex Google Chief of staff & SoftBank COO

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