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  • Writer's pictureJonathan Bullock

4 ways to recognise your business's strengths and limitations

Every company has its strengths and limitations, but few leaders take the time to identify them. Understanding your strengths will help you grow your company, and recognising your limitations will allow you to overcome them.

Here are four ways to determine your company's strengths and challenges.

1. Consult people you trust

Talking to your co-workers and others you trust may help you understand how your company operates internally and how it might appear to outsiders. Identify essential stakeholders within the organisation and people you trust externally to help you explore your company. They can offer ideas and discuss specific areas in greater depth than you could alone.

2. Consider previous successes or failures

What business blunders have you made in the past? It's critical to recognise this to avoid repeating them. Equally, think about past achievements, as there may be something in them to replicate in the future.

3. Examine all operating procedures

Your processes encompass the whole organisation and may help you identify what is functioning effectively and what may require your attention. Everything counts, from your courier company's sub-60-minute response time to how your staff collaborate and communicate. Look at your work procedures and identify those operating reasonably well as they are. Examine what isn't working as well as it should and ask yourself why. Is it because you're using the wrong platform or system? Is it due to a lack of resources or attention? By looking at each job process, you may uncover solutions to improve them.

4. Concentrate on addressing weaknesses

Certain weak points in your business will be clear, but some may be less visible. Delve deep and be critical of everything. Rather than only focusing on your strengths, look at your weaknesses and convert them into assets for your business. This will have a considerably greater impact than only harnessing your strengths.

TAKEAWAY: Recognising both your strengths and shortcomings is essential for growth. Use these suggestions to give your business the boost it needs. Concentrate on the company's weakest areas, accept past mistakes, and allow coworkers and others to contribute.


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