• Jonathan Bullock

A quick guide to unlocking hyper sales growth



Every founder or at least one of the founders in every startup needs to have a passion for sales. Sales are the lifeblood of every business and to succeed they require passion and hustle. Sales determine growth and if you want to kick your growth into overdrive here is what you need to do.


Create a Sales Toolkit


Your sales toolkit is the underlying infrastructure and culture that supports your sales team. There are three key elements to this.


Firstly, you need to have a clear company vision and this needs to be well communicated to your teams. Vision creates purpose and purpose drives people to deliver results.


Secondly, you need the right people in the key roles of your sales team. Most important to this is your sales manager. They are responsible for building, developing and growing your sales team. They need to be passionate, enthusiastic and resourceful if they are going to succeed.


Finally, your sales toolkit needs a strong company culture behind it. You need a culture that recognises success, encourages two-way communication, provides professional development and growth and empowers people to take initiative.


Set your Sales Process


Your sales process is the “how” of selling. You need to determine and document how you want your team to sell to your customers. Although way from lead generation to after-sales service and everything in between. Get input from existing members of your sales team figure out what works, and what doesn’t and refine the process.


Leverage well-known sales growth tactics


Sales are a well-understood area of business and chances are if you have any friction points in your sales process someone has already discovered a way to resolve them.


Use metrics to identify any weak points in your sales process, somewhere that you are losing more leads than you would expect. Research possible alternatives and solutions and implement them. Ultimately, you want to keep iterating and refining your sales process.


TAKEAWAY: If you want to kick your sales into overdrive and deliver substantial growth then not only do you need a quality sales toolkit, a well-defined process and an awesome playbook but you need to start taking action.


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