• Jonathan Bullock

5 guiding principles for every CEO – are you missing any?


Every CEO or business leader has faced unexpected challenges.

How can you make better decisions to guarantee your business thrives when the chips are down? Take a look at five guiding principles for leaders:

1. Emotional intelligence

Failure is strongly associated with a lack of emotional intelligence. Emotional intelligence consists of many characteristics, two of which are especially critical for CEOs: impulsive control and empathy.


In my experience, to be the best CEO out there, you need a deep understanding of your own emotional intelligence inventory. Take positive steps to become a more emotionally intelligent leader by recognising the characteristics you're lacking.

2. Healthy work-life balance

Great CEOs have mastered the art of striking a good work-life balance. This is unique to each person – there's no secret formula. Be conscious of your balance and associate with the right people who can watch out for you, warn you when you lose your perspective and help you get back on course.

3. Inspirational

When asked who inspires them, most people name someone who has listened to, cared for and trusted them. This is crucial because trusting your team and encouraging them with your vision is the genuine spark that will drive your company forward.


This is how great leaders inspire their teams. Your deep conviction in your people can have a positive impact that lasts a lifetime.

4. Ability to assemble an 'A' team

Trust is the basic element of a high-performing 'A' team. You can't have one without the other. Following close behind are vision, passion and values. 'A' players are incredibly resourceful; they don't want to work for a grade 'B' CEO. You must constantly push them and give them a chance to develop and learn. Your strong vision, passion and ideals will work as a beacon, attracting 'A' players to you.

5. Foster a culture of accountability

Great CEOs accept personal responsibility for getting things done and developing an accountability culture. That's what it takes to achieve positive results. Creating an accountability culture begins with you. As a CEO, you must set high standards and lead by example.

TAKEAWAY: Great CEOs aren't born; they're made! Focus on these 5 things to level-up your leadership.


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