You are in charge of employees hired to perform a specific task. But if it's simply a job to them, you won't get their best effort.
If you have a team of people who come to work expecting to clock in and out and do as little as possible; you're destined to have an unproductive team. On the other hand, if your team is full of people come to work to have fun, be pushed, challenged, motivated, and participate, you can get the most out of them. Attitude is everything.
The challenge is that it is your responsibility as a leader to motivate your team so they see work not as a drudge and believe they can be a powerhouse team. You must inspire, lead, encourage, challenge, and emotionally engage them.
Show them that what they are doing matters and contributes to society other than simply lining the owners' or shareholders' pockets. Inspire them and convince them of the relevance of what they have been doing.
TAKEAWAY: An environment that emerges as a function of emotional involvement has benefits that extend far beyond the bottom line, resulting in a stronger business and a happier, more productive pool of employees.
Efforts to increase emotional investment at work will not go unappreciated. You'll discover that you're spending less time looking for new personnel and more time celebrating the accomplishments of your present staff.