• Jonathan Bullock

How to know when an anecdote is awesome



An anecdote is a story you include in your pitch to create a connection with your audience.


Like any story it needs some simple elements. This includes a plot that is focused, engaging and emotive. Characters and a setting that is relatable, interesting and makes your audience invested. Details that paint a picture and engage your audience.


Finally, the anecdote must contain dialogue that is natural and considered ordinary conversation.


However, the time in your pitch and opportunity to impress is limited. Therefore, your pitch requires an anecdote or anecdotes that is not just good but that is truly awesome. Here are 10 quick tips to elevate your anecdotes.


  1. Follow a rhythmic cadence. Read your anecdote aloud to ensure it flows and has a rhythm.

  2. Be dramatic. Exaggerate, include mystery, intrigue and surprise in your anecdote.

  3. Make sure it is all effective. Every part must contribute to the message you are trying to convey.

  4. Include subplots. Subplots create depth beyond the primary plot. But also should contribute to the point of the anecdote.

  5. Create memorable characters. Characters should be complex, give them goals, strengths, weaknesses and full personas.

  6. Include meaningful dialogue. For any dialogue you include, you should ask yourself how is this relevant to my message.

  7. Use conflict. Conflict and tension create interest and intrigue in the story you are telling.

  8. Be detailed with the setting. Paint a full picture adding detail will make the story seem more believable.

  9. Start strong. Introduce the characters and settings in an enchanting and engaging way.

  10. Tie up the ending. Don’t leave any loose ends, any unresolved conflicts may distract from your primary message.


Follow these 10 tips to elevate your anecdote from good to awesome. Your pitch time is short and you have 1 chance at a first impression so make it the best you can.



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